This morning, someone in your area woke up and decided to call in an agent to get their place on the market. Our job at RealAds is to make sure the agents we work with received that call.

Hello. I'm Ray Wood. My real estate marketing journey started with a book called ‘How To Sell Your Home For More’

Long story short, I self-published 'How To Sell' and started offering free copies to property owners in my area (the south eastern suburbs of Melbourne, Australia)

We launched our real estate business at a difficult time and competition was off the charts! I studied every marketing expert I could find and quickly realized that good marketing would be the difference between struggling and sustained success.

So I set out in search of a unique selling proposition that would set me apart from the hundreds of other agents who were all pitching for business in my area, and focussed on the three things that every seller wants which is 1. a top price (above asking if possible) 2. a sale in a reasonable time (at or less than average days on market) and 3. a rewarding real estate experience.

Real estate is one of those rare things that has no recommended retail price so if you're selling a property, wouldn't you want to hire an agent with a track record for exceptionally good market results and deliriously happy clients?

After making a few tweaks, my book marketing ‘experiment’ worked and I started to build an ever-growing pipeline of potential sellers.

The word ‘Funnel’ (used to describe a sequence of client relationship nurture and conversion strategies) wasn’t even a thing back then like it is today but that’s what I did.

I soon realized that not everyone I connected with was selling straight away and even if a listing opportunity was a year or three down the road, I had to become totally awesome at keeping in touch with valuable content marketing and exceptional follow up.

I also realized that the public think all real estate agents are the same so this was my opportunity to shine, and stand out from the crowd.

My USP was the title of my book: 'How To Sell Your Home For More'. I made sure everything from my marketing, right to my listing presentation, reinforced the same message: I was very, very good at achieving amazing selling results for my clients.

Then, based on my visible success and rapid growth, other agents started to reach out and ask if they could copy my marketing ideas and boom, Bestagents was born!

Today I get the opportunity to work with an amazing bunch of dedicated men and women helping their clients achieve top market results, and delivering a fabulous real estate experience.

Along the way, I co-founded LockedOn, an Australian based real estate CRM and Jigglar, an online design platform for the real estate industry globally.

The launch of RealAds as a dedicated digital marketing agency is my personal marketing vehicle to work with agents looking to expand their digital marketing footprint with the very best technology and client-winning content.

I LOVE marketing and helping agents we work with beat their competition. I think about it 7 days a week and I’m always up for a fresh idea to gain a marketing edge.

There are plenty of agents out there in Real estate land but not a lot of great marketers.

Let's talk about partnering to set you and your brand above the crowd with better systems, automation, strategies and support.